Is your business new to video marketing?
Has your company been creating videos for a while yet they aren’t performing the way you wanted them to?
Or maybe they aren’t as interesting as you think they are.
Not all videos you watch are engaging enough, perhaps some are a little dry or let’s say boring.
Learning how to make videos more interesting is not difficult at all. Let’s show you three easy methods you can use to make your videos more interesting and engaging.
So here are 3 simple ways to make a video more interesting and engaging.
Tips for Creating Interesting Video
1) Plan Ahead for Your Content
Interesting videos comes with interesting topics. Better to plan ahead for your content. Do brainstorming.
Finding interesting topics for a video is not that hard as you might think it is at first glance.
Where to find interesting topics for your next video?
a) Content. Browse your website for old content, pick articles with higher engagement and convert them into videos. You can use Google analytics or whichever traffic sources report software you are using. Sort the data by impressions.
b) Use the Facebook Insights of your Facebook business page. It displays the success of your different post types based on reach and engagement. You can also use it to check out popular videos from similar brands.
c) Use Buzzsumo to check the popular content related to your keywords.
d) You can ask questions to your audience at the end of your video for your next topic. – A great opportunity to add insight to your customers for better engagements.
2) Consider your Audience
People will only watch your video if it’s interesting and valuable to them. How?
a) Know what they want to hear from you. It is a smart move to research first about your target audience before you start working on your video content marketing. This way you can catch their attention quickly. This could be a solution to their problems, a guide or tutorial topic.
Remember the first few seconds of your video is your only chance to make a first impression and the success of video campaigns depends on it. According to Wista, the first 30 seconds of a video is crucial. If you can hook your audience in the first 30 seconds of video, they are more likely to stick around and engage.
b) Be Interactive. Add a call to action in your video to challenge your audience to respond and engage more.
c) Add a personal touch and tell a story. People love to listen to storytelling. Like Oreos and milk, video marketing and storytelling is a match made in heaven. Storytelling in videos is used to attract, engage and retain the audience.
There is so much video being created daily and that yours need to stand out and make a lasting impression. Storytelling that uses emotional appeal makes video marketing successful as more viewers engage with you and your brand. As marketers, you have to perfect the art and science of storytelling and apply it to each video creation.
3. Beautify Videos with Graphics, Video Clips, and Music.
During the production of videos, there are many things you can add to make it more captivating and stunning. When the videos are beautiful, your audience keeps their eyes on the screen until the end.
Build Stunning Video
Say Goodbye To Your Boring Videos And Build Something Spectacular
- Add texts, graphics, logos or what they call “overlays”.
They make the video captivating while highlighting the important information.
- You can also add short video clips from previous videos, as they can break up the scene.
- Add music to make the video more exciting. Select only music that suits your videos.
Conclusion:
There are many factors that you should pay attention to in creating an interesting video for your business. It requires a lot of brainstorming and planning. You will need to squeeze more creative juices to come up with an interesting script and make it more stunning with add-ons like graphics, clips, and music. But if all are well done, you have a great chance of creating an outstanding video that your audience would love to watch and then share it with others.