Are you confused about the difference between video marketing and advertising? Don’t worry, most people are and we’ve figured it out for you.
So what exactly are video marketing and video advertising?
Video marketing is the practice of using videos to promote your brand, products, and services. It comes in different forms of video like live videos, explainer videos, customer success stories, or DIY and tutorial videos. In general, video marketing is used to inform, educate, or entertain.
Video brings a 157% increase in organic traffic according to Wordstream and the video traffic keeps growing as expected as 82% by 2021 Cisco predicted. That’s why for marketers, brands, and organizations adding video in their overall marketing strategy is required.
Types of video you can use to promote your brand in any way, shape or form of marketing options available are:
- Live streams.
- Videos on landing pages
- Email marketing containing video
- Social media posts with videos
- Press release broadcasts with videos
Whereas video advertising is growing and not limited to YouTube anymore. Video ads can now occur before, during, and after a video stream on Facebook, Instagram, and other social media platforms.
By spending money on video ads, from time to time, can be crucial to your video marketing strategy to help filter out the audience who is interested in your product or service.
There are many call-to-actions to use depending on the objectives:
- Brand Awareness
- Reach, Traffic
- App Installs
- Lead Generation
- Conversions
- Product Catalog Sales
- Video Views
- Store Visits
Call to Action for Video Advertising Examples:
- Apply Now
- Book Now
- Contact Us
- Download
- Learn More
- Request Time
- See Menu
- Shop Now
- Watch More
- Visit Us Now
Videos are better than text/articles as your audience will remember what they saw and heard compared to other marketing methods.
Thus, videos are the best way to present your company and what it does as you can share various lengths of videos depending on the platform.
Further Readings:
Whereas, on video advertising you only need to keep it short and concise. It is best to present and highlight your product or service to sell.
Now that you know the difference between video marketing and video advertising, which is better?
Video advertising or video marketing?
In the end, it greatly depends on its intent, how you will use it to your advantage. Video marketing and video advertising play important roles and are both crucial in helping a company sell its brand, products and/or services.
Why not mix use both? Use video marketing in any style or form to reach your target audience while your video ads convert them into your customers.
