Are you taking full advantage of having a sales funnel? Wondering how to retarget prospects online based on their activity on your website or landing page?
In this post, you’ll discover how sales funnel works and use to generate new sales and/or leads.
The concept of a sales funnel is to reach your business market especially the ideal customers. However, they might not be familiar with or aware of your product or service.
The first purpose of sales funnel is to get your ideal customer aware of your existence through articles, blog posts, social media marketing, videos or podcasts. A sales funnel is used to generate leads and to create a larger volume of traffic to your website or landing page.
Once the ideal prospects are aware of your business, you’ll have the opportunity to convert them into your customers. The more leads, the better. However, 50% of leads are qualified but not yet ready to buy.
Offer a lead magnet through your sales funnel, such as free downloadable content like pdfs, checklists, reports, EBooks, cheat sheets, videos, and many more in exchange for their email address.
Once you have your prospect’s email address, you have the opportunity to know them better, you will discover their interest, their problems, and their needs and wants. You will also learn how you can inform or entertain them.
Nurturing your leads is very important, it is where you build trust and increase the chances of converting them into sales. According to Hubspot, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)
Once you successfully build relationship and trust with your prospect, recommending a product to solve their problems becomes easier. And if you keep them happy, they will keep coming back.