It is common knowledge for every entrepreneur that content creation is one of the best ways to increase brand exposure.  And your best content can reach more audiences and generate more leads if it is highly optimized for search engines especially Google.

That’s why it is highly recommended to learn content creation both for people and for Google.

And the first step to do content creation the easier way is to know how people and Google look at your website.

First the Headlines or Title.

Meta Descriptions

Although descriptions won’t affect your SERP, Google display them under Headline or Title so users have a sneak peak of what your content all about. A catchy meta description has a greater chance of being click by the searchers.

Images

Google Images is the most comprehensive image search on the web. That’s why optimizing your images is non-negotiable too.  Make sure to add right keyword description to every image you add in your content.

Copy/Content

Google loves content and sees everything –both good and bad. Don’t use duplicate content as Google can spot them easily and penalize your website.

Storytelling is important too so people will feel you want to have a conversation or engagement with them.

Short paragraph articles are easier to read when you optimize content for your mobile audience as they are reading the articles on a small screen than the desktop.

Don’t forget to add sub headings, bullets or numbered list – even Google prefers them.

Ideal Length

A recent study shows that 55% of users who view a web page spend less than 15 seconds looking at it. Obviously, no one can finish a 1,000-word article in 15 seconds.

If you optimize your posts properly, you can increase the time readers spend on your page by up to 7 minutes of 1,600 words. This is especially Google has a favoritism on longer contents on top one search results.

Aside from that, longer content get more social shares and received an average of 68.1% more engagement on Twitter and 22.6% more on Facebook.

Download How To Do Content Creation for People and for Google Infographic Here!

Conclusion:

The time spend and money invested in a winning content creation for both people and Google are worth it. This is especially when you are paying to increase the chance of your service or products on the top page and reaching your potential customers.