Checking your page views? Then you discover that most of the audience are from mobile devices?
Surprise!
These statistics show you how mobile overtaking desktop as the primary device to check content.
- Web traffic from mobile devices in 2018. 52%
- Mobile drives revenue to B2B brands. 40 %
- B2B searches are performed on a smartphone. 50%
- Internet traffic will be from mobile devices in 2021 63%
- Of adults in the US look at their mobile device around 30 times daily. 50%
When your website’s content is optimized for the mobile audience, for sure you will just smile.
If not, you better start to find ideas to improve your content creation for your mobile audience.
And I guess that’s the reason why you are here, reading this article.
Don’t fret we got your back!
There is a difference for content in desktop and in mobile, keep them in mind and avoid to improve your content creation for mobile readers.
1. Mobile Have Smaller Screen than Desktop
The first thing to consider is how your content appears on a smaller screen.
a. Use Short but Strong Headlines
With short headlines, it won’t take so much space on the mobile screen. CoSchedule suggests that headlines with about 6 words get the highest click-through in mobiles. (This is actually true for mobile or desktop.)
b. Go for Short Paragraph
Do not use long paragraphs for your mobile content. They are hard to read, and readers tend to get bored and lost in the long paragraphs.
Smart Blogger posted to write a paragraph for 2017 has changed. A short paragraph is now acceptable. The optimal width of a paragraph – 40 to 55 characters (Buffer Social).
c. Add Images
Make sure your mobile content is visually appealing as people tend to remember and view images more than they view text according to Neil Patel.
2. Mobile Phones are All Touch and Scroll Based
a. Make Content Scrollable
Make your content scrollable so people will scroll for more content but avoid too much scrolling. It will make the page to load slowly which cause a bad impact on your user’s experience.
b. Include a CTA Button Instead of Links
Replace links with the call-to-action buttons so its easier for your readers to touch or tap the button even if they have fat fingers.
3. Visible in a Single Window
a. Put Important Information where Users put Attention
Mobile users approach your content differently from reading it on the desktop. According to Briggsby, user attention is focused on the center and top half of the mobile screen.
Based on the images, users put 68% of attention to the top 1/2 of the screen and 86% of attention to the top 2/3 of the screen.
b. Don’t Use Pop-Ups
This is acceptable in desktop but pops can be difficult to close on mobile devices. This might lead to a high bounce rate as your audience will abandon your page when they can’t close the pop-ups.
Conclusions:
Are you ready now to create content for your mobile audience?
With easy to follow tips mentioned, you can now tweak and improve your webpage content for your mobile audience.
Considering the statistics too, you know you cannot ignore not to create content that targets mobile users.