If you are into SEO (search engine optimization), you should have come across the word backlinks several times. Know why backlink is so important?  It is one of the most used terms in SEO and is necessary in the digital marketing industry. Backlinks help you build authority while at the same time boosting your Google rankings.

What is Backlink?

A backlink is a link incoming to your website from another website. It is composed of links or hyperlinks directed to your websites using keywords or keyword phrases.  These are also called inbound links.

What is backlinks

What is Backlinks

What are the Types of Backlinks

Backlinks are not made equal.  There are high-quality links and low-quality links.

High-Quality Links Vs Low-Quality Links

  • High-Quality Links are anchor link or anchor texts coming from reliable and trusted different sources related or similar to your websites that send traffic. Links are not paid for or not reciprocal with.
  • Low-Quality Links are links that come from harvested sites, automated sites, spam sites, or even paid links. These links do more harm than good to your search engine rankings. Better think twice before you buy backlinks.


In link building, you need to understand the difference between internal links and external links.

<a href =”Website.com/”rel=dofollow”>Anchor Text</a>

<a href =”Website.com/”rel=nofollow”>Anchor Text</a>

When an external webpage links to your website or pages, it passes its link juice. This link juice is considered a vote, which helps the ranking of the page and improves its authority. Websites use “no follow” tags to stop giving link juice to other websites. Only do-follow links pass their link juice.

Your backlinks should be natural and high-quality backlinks from trusted and reliable websites; and are not low-quality links from spam sites or automated sites.

Both external and internal links play important role in SEO too. You have to use them strategically. External links cast more valuable votes than internal links. However, internal links are needed for back up posts when you are doing series articles and keep your audience stays longer in your website.


A clear understanding of everything about backlinks are a great foundation for your long run SEO strategies.  You must know the difference between high-quality backlinks from low-quality links, no follow and dofollow links as well as the internal and external links. Only by then, you can see how important the role of backlinks in SEO.